WORK WEEK
WORK WEEK
The Upwork Research Institute is a treasure trove of data and insights. We’d just never had the resources to do much about it.
With the scalability of AI, we were able to stand up and produce a robust podcast about the future of work. I’ll let you guess the hottest topic of conversation lately.
Episodes inside Work Week dig into the latest and greatest questions about work — backed in equal parts by hard data and fresh perspectives. Listeners tune in each week(ish) to find out what the latest emerging research tells us about work.
Imagined and produced by humans, scaled and recorded each week by leading researchers’ AI voice proxies.
Results
With 41 episodes and running, Work Week hit top-trending list across multiple categories, and was one of the first successful demonstrations of how AI could effectively be used to scale production capabilities that were previously unattainable for the team.
Role
Associate Creative Director, Creative Lead